Not too long after the Walt Disney Co. had its beloved characters appear on OralB products comes another step in character promotion. Kellogg Co. has reached an agreement with Disney that will allow the use of Disney characters, such as Mickey Mouse, Winnie the Pooh, and the Disney Princesses, to appear on cereals, Pop-Tarts, and Eggo waffles. Characters will start being seen on these products beginning in 2002. Looks like those Mickey waffle-makers and toasters will be going out of style.